The Boron Letters - 80/20 Summary
- Amazon: Link
- Score: 6/10
- Skill Category: Copywriting
- Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order Thinking, Supply and Demand, Vividness Bias
The Mental Models from the book:
'The Boron Letters' can be summarised into 6 mental models:
1. Attentional Bias
- List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.
2. Curiosity Instinct
- Ask questions and answer them yourself in your writing
3. Friction
- Transition words help your writing flow "And, of course, ...."
4. Second-Order Thinking
- The biggest mistake: Finding a product first. You must always find a market first.
5. Supply and Demand
- To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a handstand.
- When picking markets to test: Use 3 guidelines: Recency, Frequency, Unit of Sales
- Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List
6. Vividness Bias
- Invoke the senses.
Mental Model Mind Maps
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