David de Souza

Writing

95 pieces first published on 8020.co.

2024

• Your Friends Know You Better Than You Know Yourself
• The Art of Giving and Receiving Compliments - The 5 Levels
• Advice for the Average Person

2023

• The Top 1% of Thinkers
• The Lessons from Soil Health
• The Lessons from Information Security
• How to Think Like a Quantum Computer
• The Lessons from Leadership
• Margin of Safety & Checklists
• The Lessons from Tai Chi
• The Lessons from Artificial Intelligence
• The Lessons from Data Science
• The Lessons from Copywriting
• The Lessons from Interpreting
• The Lessons from Investing
• The Lessons from Crypto

2022

• The Lessons from Acting
• The Lessons from Game Development
• The Most Interesting Person in the Room
• Commitment & Consistency Bias:
• Discounting The Opinions of People That You Like
• Getting More by Doing Less
• Start Small + Increase Small = Huge Results
• Small but Consistent

2021

• Storyworthy - 80/20 Summary
• The Science of StoryTelling - 80/20 Summary
• 3D Negotiation - 80/20 Summary
• 'You Are the Message' - 80/20 Summary
• 'Triggers' - 80/20 Summary
• 'Start with No' - 80/20 Summary
• 'Non Violent Communication' - 80/20 Summary
• 'Never Split the Difference' - 80/20 Summary
• 'Messengers' - 80/20 Summary
• 'Just Listen' - 80/20 Summary
• Gravitas - 80/20 Summary
• 'Exactly What to Say' - 80/20 Summary
• 'Difficult Conversations' - 80/20 Summary
• 'The 48 Laws of Power' - 80/20 Summary
• Power: Why Some People Have it — And Others Don't
• 'Influencing Human Behavior' - 80/20 Summary
• 'How to Win Friends and Influence People' - 80/20 Summary
• Negotiation Genius 80/20 Summary
• 'How to Speak How to Listen' 80/20 Summary
• 'Getting to Yes' 80/20 Summary

2020

• How to Reduce Your Risk of Dying Using the 80/20 Principle
• These Few Things Have a BIG Effect on Your Happiness
• 4 Small Changes That Improved My Sleep
• The Storytelling Book: 80/20 Summary
• 45 Mental Models For Asking Better Questions
• 'Talk to Me' Summary
• Small Talk Summary
• 'Ask Powerful Questions' Summary
• 'Ask More' - 80/20 Summary
• Superhuman Social Skills Summary
• 'The Coaching Habit' Summary
• 'How to Talk to Anyone' - 80/20 Summary
• A More Beautiful Question - 80/20 Summary
• The Book of Beautiful Questions Summary
• 'How to Talk to Anyone, Anytime, Anywhere' Summary
• 33 Mental Models for Copywriting
• Story 10x: 80/20 Summary
• Into the Woods: 80/20 Summary
• Yes! - 80/20 Summary
• The Catalyst - 80/20 Summary
• Methods of Persuasion Summary: How to Use Psychology to Influence Human Behavior
• Influence Summary: The Psychology of Persuasion
• Age of Propaganda Summary: The Everyday Use and Abuse of Persuasion
• The Process of Persuasion- 80/20 Summary
• 'Made to Stick' - 80/20 Summary
• Contagious - 80/20 Summary
• The Hidden Persuaders - 80/20 Summary
• The Art of Manipulation - 80/20 Summary
• Win Bigly - 80/20 Summary
• Thank You for Arguing - 80/20 Summary
• Pre-suasion - 80/20 Summary
• The One Sentence Persuasion Course - 80/20 Summary
• The Forbidden Keys to Persuasion - 80/20 Summary
• 49 Mental Models to be a Better StoryTeller
• 49 Mental Models For Negotiation
• 56 Mental Models for Persuasion
• 59 Mental Models for Influence
• How to Write Better Copy: 80/20 Summary
• Confessions of an Advertising Man: 80/20 Summary
• Breakthrough Advertising: 80/20 Summary
• The Copy Book: 80/20 Summary
• The Robert Collier Letter Book: 80/20 Summary
• Read Me: 80/20 Summary
• Persuasive Copywriting: 80/20 Summary
• On Writing Well: 80/20 Summary
• Ogilvy on Advertising

2019

• The Lessons Of History Summary
• Super Thinking Book Summary
• Scientific Advertising - 80/20 Summary
• The Boron Letters - 80/20 Summary
• 'The Elements of Eloquence' - 80/20 Summary